Partner with the Winter Festival
Put Your Brand at the Heart of Shrewsbury
The STCA Winter Festival brings thousands of residents, families, businesses, and visitors together in Shrewsbury Town Center for one of the community’s most anticipated annual traditions.
Sponsorship offers businesses and organizations a unique opportunity to connect with the community, build meaningful visibility, and align their brand with the experiences that make the Winter Festival possible—from Light the Common and the Yuletide Market to live entertainment, family activities, food, and more.
With recognition extending beyond Festival night through STCA’s digital platforms and Festival LED network, our 2026 sponsorship program is designed to create meaningful partnerships and lasting community impact.
Saturday, December 5, 2026 | 3:00–7:00 PM
Shrewsbury Town Center
Make an Impact in the Heart of Shrewsbury
More Than Sponsorship. A Partnership with the Community.
The STCA Winter Festival is more than a single evening—it is a community tradition that brings thousands of people into the heart of Shrewsbury and creates meaningful connections among residents, businesses, organizations, and the Town Center.
Our sponsors make that experience possible. Their support helps STCA create the Festival experiences our community looks forward to each year, while providing businesses and organizations with meaningful opportunities to build visibility, strengthen community connections, and demonstrate their commitment to Shrewsbury.
From premier presenting partnerships to signature Festival experiences and community-level support, the 2026 sponsorship program offers opportunities for organizations of all sizes to participate in a way that aligns with their goals and desired level of visibility.
When you partner with the Winter Festival, you are not simply sponsoring an event—you are helping create an experience that brings an entire community together.
Winter Festival by the Numbers
A Community Tradition with Growing Reach
Each year, the STCA Winter Festival brings thousands of residents, families, visitors, businesses, and community organizations together in the heart of Shrewsbury.
The Festival’s growing attendance, strong business participation, and community support create meaningful opportunities for sponsors to connect with a broad local audience while helping bring one of Shrewsbury’s most anticipated annual traditions to life.
More than numbers, these connections reflect the community reach and engagement that make the Winter Festival a meaningful partnership opportunity.
Partnership That Extends Beyond Festival Night
Visibility Before, During, and Beyond the Winter Festival
Winter Festival sponsorship is designed to provide meaningful recognition throughout the Festival experience—not simply a logo displayed on event day.
Depending on partnership level, sponsors may receive recognition across STCA’s digital platforms, Festival communications, event signage, and the Festival Digital Recognition Network, including the Bright Lights LED Wall and LED displays throughout the Festival footprint.
Together, these opportunities create multiple ways for sponsors to connect with the community while supporting the experiences that make the Winter Festival possible.
See Your Brand Shine
The Festival’s LED displays bring sponsor recognition directly into the heart of the event. Positioned throughout the Festival footprint, these digital displays provide highly visible recognition while becoming part of the energy and atmosphere experienced by thousands of Festival attendees.
See how our sponsors were recognized throughout the 2025 Winter Festival.
2026 Winter Festival Sponsorship Opportunities
Find the Right Way to Partner
The 2026 Winter Festival sponsorship program offers a range of partnership opportunities designed to provide meaningful visibility while supporting the experiences that bring the Festival to life.
From premier presenting partnerships and signature Festival experiences to accessible community-level sponsorships, organizations can select the level of participation that best aligns with their goals, desired visibility, and connection to the community.
Explore the 2026 sponsorship levels below to find the right opportunity for your organization.
Sponsor a Signature Festival Experience
Put Your Brand at the Center of the Experience
Some of the most memorable parts of the Winter Festival also provide our most distinctive sponsorship opportunities. These partnerships allow businesses and organizations to align their brand with a specific Festival experience while helping STCA bring that experience to life for the community.
Opportunities range from the Festival’s premier experiences—including the Winter Festival itself, Light the Common, and the Yuletide Market—to entertainment, family activities, food and beverage experiences, digital recognition, and more.
Sponsorship Benefits
Recognition Designed to Make an Impact
Winter Festival sponsorship provides more than recognition on Festival night. Benefits are designed to create visibility across the Festival experience and STCA’s digital and community platforms, with recognition increasing based on sponsorship level.
Depending on the sponsorship selected, benefits may include:
Festival website recognition
Social media recognition
Recognition within the Festival Digital Recognition Network
Bright Lights LED Wall recognition
LED display recognition throughout the Festival footprint
Festival signage and on-site recognition
Logo placement and enhanced brand visibility
Recognition associated with a sponsored Festival experience
Opportunities for additional visibility before, during, and after the Festival
Meet Our 2026 Winter Festival Sponsors
Community Partners Bringing the Festival to Life
The STCA Winter Festival is made possible through the support of businesses and organizations that believe in our community and the continued vitality of Shrewsbury Town Center.
See the businesses and community partners helping make the 2026 Winter Festival possible.
Become a 2026 Winter Festival Sponsor
Be Part of the Tradition
The Winter Festival is made possible by businesses and organizations that believe in the power of community and want to play a meaningful role in bringing Shrewsbury together.
Whether your organization is looking for premier Festival visibility, an opportunity to align with a signature experience, or a meaningful way to support the community, we invite you to become part of the 2026 STCA Winter Festival.
Together, we can create an unforgettable Winter Festival and continue building traditions that bring our community together.
Have questions or interested in discussing the right sponsorship opportunity for your organization?
We would be happy to connect.