6th Annual Winter Festival
Featuring the Yuletide Market & Light the Common
Saturday, December 6, 2025 • 3:00 – 7:00pm • Shrewsbury Town Center
Join us in the heart of Shrewsbury for the 6th Annual STCA Winter Festival featuring the Yuletide Market & Light the Common — a magical celebration that brings our community together with holiday spirit, local shopping, festive food and beverages, live entertainment, and the breathtaking moment when the Town Common comes alive with lights!
This much-loved tradition, hosted by the Shrewsbury Town Center Association (STCA), has quickly become one of Shrewsbury’s favorite holiday celebrations. Each year it grows bigger, brighter, and more joyful — and 2025 promises to be the best yet!
Experience the Magic
Want to relive the magic? Watch the highlight video sponsored by the Shrewsbury Town Center Association (STCA) from our 5th Annual Winter Festival featuring the Yuletide Market & Light the Common (2024) and see why this event has become such a cherished part of the season in Shrewsbury.
Stay tuned for the 2025 highlight video following this year’s Festival generously sponsored by Art of Procurement!
Event Highlights
Get ready for an evening full of festive fun, sparkling lights, and community cheer:
Yuletide Market – Shop dozens of local vendors offering holiday gifts, handmade crafts, art, jewelry, gourmet treats, and more. The perfect way to shop small and find one-of-a-kind presents while supporting local businesses.
Live Entertainment & Performances – From choirs singing carols to lively bands and dance groups, enjoy a full lineup of performances that keep spirits bright throughout the evening.
Festive Flavors Food Court – Savor delicious bites from local food trucks, sip hot cocoa, and indulge in seasonal treats the whole family will love.
Holiday Wonderlands Kids Zone – Play carnival games, capture memories at the photo booth, and enjoy activities designed to delight children and parents alike.
Fireside Beverage Lounge – Relax and warm up in a cozy tent featuring beer and wine, served with festive cheer.
Lighting of the Common – The breathtaking finale: thousands of twinkling lights illuminating Shrewsbury’s Town Common, creating a dazzling winter wonderland. A true community moment you won’t want to miss.
This magical evening brings neighbors, families, and friends together in celebration — making it one of the most anticipated nights of the year in Shrewsbury.
Become a Vendor
The Yuletide Market is the perfect place to showcase your products to thousands of attendees in a warm, festive holiday setting. We welcome both returning vendors and new participants eager to be part of this cherished Shrewsbury tradition.
Applications are reviewed on a rolling basis, and space is limited — early submission is strongly encouraged. The application period closes at the end of September, with submissions received afterward considered for the waitlist.
Become a Sponsor
The STCA Winter Festival is made possible entirely through the dedication of the Shrewsbury Town Center Association (STCA) and the generosity of private sponsors, donors, and in-kind contributions. No public funds are used — every light, every performance, every joyful moment is powered by community support.
Sponsorships offer valuable visibility to thousands of residents and visitors while giving your business or organization ownership of the Festival’s signature moments — from the Main Stage and LED Wall to the Yuletide Marketplace, Food Court, Kids Zone, Fireside Beverage Lounge, and more.
Opportunities range from $250 to $10,000, including exclusive naming rights and high-impact exposure. Whether you choose to light the Common, host the Lounge, or brand the Festival highlight video, there is a sponsorship designed to showcase your business in the most meaningful way.
Together, we can make the 6th Annual STCA Winter Festival the brightest and most unforgettable celebration yet.
Event Map
Coming soon!
Check back closer to the event for our official event map, including vendor booths, food trucks, entertainment stages, and more!
Thank You to Our Generous Sponsors!
This incredible event would not be possible without the support of our community partners. We are deeply grateful to the businesses, organizations, and individuals whose generosity brings the STCA Winter Festival featuring the Yuletide Market & Light the Common to life.
Please take a moment to visit and support these sponsors — they help make this beloved holiday tradition shine brighter every year.
About the STCA
The Shrewsbury Town Center Association (STCA) is a nonprofit organization dedicated to improving, enhancing, and fostering economic and cultural development in the Town Center district of Shrewsbury, MA. Our members — both businesses and residents — are committed to creating a vibrant and welcoming downtown for everyone to enjoy.