Creating experiences. Supporting local businesses. Strengthening community.
The Shrewsbury Town Center Association brings businesses, residents, organizations, and community partners together to create a vibrant, welcoming, and connected Town Center.
The Shrewsbury Town Center Association (STCA) is a nonprofit organization dedicated to strengthening the heart of Shrewsbury through community experiences, local business support, placemaking, partnerships, and initiatives that bring people together.
We believe a vibrant Town Center is more than a location. It is a gathering place where commerce, culture, and community come together.
A Shrewsbury Tradition Returns
Featuring the Yuletide Market & Light the Common
Saturday, December 5, 2026 | 3:00–7:00 PM
Shrewsbury Town Center
Join thousands of neighbors, families, businesses, and visitors for an unforgettable evening of lights, entertainment, local shopping, food, and community celebration in the heart of Shrewsbury.
Our work is centered on creating a Town Center where community, commerce, and connection come together.
STCA works collaboratively with businesses, residents, organizations, and community partners to strengthen the heart of Shrewsbury. Our efforts focus on creating meaningful experiences, supporting local businesses, enhancing public spaces, and building partnerships that help the Town Center thrive.
Create Experiences
Community events and traditions that bring people together and create lasting connections.
Support Local Businesses
Creating opportunities to celebrate, promote, and connect businesses with the community.
Enhance Public Spaces
Investing in placemaking initiatives that make the Town Center more welcoming, engaging, and vibrant.
Build Partnerships
Bringing businesses, residents, organizations, and community leaders together around shared goals.
Turning ideas into experiences, initiatives, and investments that strengthen Shrewsbury Town Center.
STCA works with businesses, residents, community organizations, and local partners to bring projects and experiences to life throughout the Town Center. From creating traditions that bring thousands of people together to investing in public spaces and celebrating local businesses, our initiatives are designed to create lasting connections and a stronger sense of community.
Winter Festival
Bringing thousands together for one of Shrewsbury's signature community traditions.
Adirondacks on the Common
Creating welcoming spaces to gather and connect on the Town Common.
Community Support & Initiatives
Supporting local businesses, community programs, partnerships, and projects that contribute to a vibrant and connected Shrewsbury.
There are many ways to make an impact.
Through Annual Partnership, sponsorship, volunteering, committee involvement, in-kind support, and other forms of community investment, businesses, organizations, and residents can help STCA continue creating experiences and strengthening our Town Center.
